:root{
  --ink:#14302a; --ink-2:#2b4a42; --cream:#f7f2e8; --paper:#fffdf8; --line:#e2d9c6;
  --accent:#e2553a; --accent-d:#c2432b; --mint:#cfe6d9; --sun:#f5c96a; --muted:#5e6f69;
  --r:18px; --shadow:0 10px 30px rgba(20,48,42,.08);
  --shadow-sm:0 1px 2px rgba(20,48,42,.05),0 4px 12px rgba(20,48,42,.04);
  /* Muelle críticamente amortiguado (damping 1.0, response 0.35 s). Fallback para navegadores sin linear(). */
  --spring:cubic-bezier(.2,.8,.2,1); --spring-t:.5s;
}
@supports (transition-timing-function:linear(0,1)){:root{--spring:linear(0, 0.075 5%, 0.227 10%, 0.39 15%, 0.536 20%, 0.656 25%, 0.75 30%, 0.821 35%, 0.873 40%, 0.911 45%, 0.938 50%, 0.957 55%, 0.971 60%, 0.98 65%, 0.986 70%, 0.991 75%, 0.994 80%, 0.996 85%, 0.997 90%, 0.998 95%, 1)}}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:Figtree,system-ui,sans-serif;color:var(--ink);background:var(--cream);line-height:1.55;font-size:17px}
h1,h2,h3{font-family:Fraunces,Georgia,serif;line-height:1.1;margin:0 0 .6em;letter-spacing:-.01em;font-optical-sizing:auto}
h1{font-size:clamp(2.3rem,6vw,4.2rem);line-height:1.04;letter-spacing:-.025em}
h2{font-size:clamp(1.8rem,4vw,2.8rem);line-height:1.08;letter-spacing:-.018em}
h3{font-size:1.3rem;letter-spacing:-.005em}
p{margin:0 0 1em}
a{color:inherit}
.wrap{max-width:1120px;margin:0 auto;padding:0 22px}
section{padding:80px 0}
.eyebrow{font-size:.8rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--accent-d);margin-bottom:.8em}
.btn{display:inline-flex;align-items:center;gap:.5em;padding:.85em 1.4em;border-radius:999px;font-weight:700;text-decoration:none;border:2px solid transparent;cursor:pointer;font:inherit;font-weight:700;touch-action:manipulation;-webkit-tap-highlight-color:transparent;transition:transform var(--spring-t) var(--spring),background-color .2s ease-out,color .2s ease-out}
.btn:hover{transform:translateY(-2px)}
.btn:active{transform:scale(.97);transition:transform .1s ease-out}
.btn-primary{background:var(--accent);color:#fff}
.btn-primary:hover{background:var(--accent-d)}
.btn-ghost{border-color:var(--ink);color:var(--ink);background:transparent}
.muted{color:var(--muted)}
.small{font-size:.88rem}

/* Cabecera */
header{position:sticky;top:0;z-index:20;background:rgba(247,242,232,.78);-webkit-backdrop-filter:blur(20px) saturate(180%);backdrop-filter:blur(20px) saturate(180%);box-shadow:0 1px 0 rgba(20,48,42,0);transition:box-shadow .3s ease-out}
header.scrolled{box-shadow:0 1px 0 rgba(20,48,42,.08),0 6px 16px -8px rgba(20,48,42,.18)}
@media (prefers-reduced-transparency:reduce){header{background:var(--cream);-webkit-backdrop-filter:none;backdrop-filter:none}}
@media (prefers-contrast:more){header{background:var(--cream);border-bottom:2px solid var(--ink)}}
header .wrap{display:flex;align-items:center;justify-content:space-between;height:66px;gap:16px}
.logo{font-family:Fraunces,serif;font-weight:700;font-size:1.25rem;text-decoration:none;display:flex;align-items:center;gap:.5em}
.logo .wm{display:flex;flex-direction:column;line-height:1}
.logo .wm b{font-size:1.25rem}
.logo .wm small{font-family:Figtree,sans-serif;font-weight:800;font-size:.62rem;letter-spacing:.42em;color:var(--accent-d);margin-top:4px}
.logo-mark{width:30px;height:30px;border-radius:9px;background:var(--ink);color:var(--sun);display:grid;place-items:center;font-size:.95rem}
nav{display:flex;gap:22px;align-items:center}
nav a{text-decoration:none;font-weight:650;font-size:.95rem;letter-spacing:.005em}
nav a:not(.btn):hover{color:var(--accent-d)}
nav .btn{padding:.55em 1.1em}
@media (max-width:820px){nav a:not(.btn){display:none}}
@media (max-width:420px){.logo{font-size:1.05rem;white-space:nowrap}}

/* Portada */
.hero{padding:70px 0 60px}
.hero .wrap{display:grid;grid-template-columns:1.25fr .9fr;gap:48px;align-items:center}
.hero h1 em{font-style:italic;color:var(--accent-d)}
.lead{font-size:1.2rem;max-width:36em}
.hero-ctas{display:flex;gap:12px;flex-wrap:wrap;margin:1.6em 0 1.2em}
.chips{display:flex;flex-wrap:wrap;gap:8px;list-style:none;padding:0;margin:0}
.chips li{background:var(--paper);border:1px solid var(--line);border-radius:999px;padding:.35em .9em;font-size:.9rem;font-weight:600}
.phone-card{background:var(--ink);color:var(--cream);border-radius:28px;padding:22px;box-shadow:var(--shadow);transform:rotate(1.5deg)}
.phone-card .bar{display:flex;align-items:center;gap:10px;padding-bottom:14px;border-bottom:1px solid rgba(255,255,255,.15);margin-bottom:14px}
.avatar{width:38px;height:38px;border-radius:50%;background:var(--sun);color:var(--ink);display:grid;place-items:center;font-weight:700}
.bubble{border-radius:16px;padding:.6em .9em;margin:.5em 0;max-width:88%;font-size:.95rem}
.bubble.in{background:rgba(255,255,255,.12)}
.bubble.out{background:var(--mint);color:var(--ink);margin-left:auto}
.bubble small{display:block;opacity:.6;font-size:.72rem;margin-top:.2em}
@media (max-width:860px){.hero .wrap{grid-template-columns:1fr}.phone-card{transform:none;max-width:420px}}

/* Dolores */
.pains{background:var(--paper);border-block:1px solid var(--line)}
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.grid4{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
@media (max-width:900px){.grid3,.grid4{grid-template-columns:1fr 1fr}}
@media (max-width:620px){.grid3,.grid4{grid-template-columns:1fr}}
.pain .num{font-family:Fraunces,serif;font-size:2.6rem;font-weight:700;color:var(--accent-d);line-height:1}
.pain h3{margin-top:.5em}
.src{font-size:.78rem;color:var(--muted)}
.src a{color:var(--muted)}

/* Sectores */
.card{background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:24px;box-shadow:var(--shadow-sm)}
.sector .ico{font-size:1.8rem}
.sector h3{margin:.4em 0}
.sector .need{font-weight:700;color:var(--ink-2);font-size:.92rem;margin-top:auto}
.sector{display:flex;flex-direction:column}

/* Calculadora */
.calc{background:var(--ink);color:var(--cream)}
.calc h2{color:#fff}
.calc .eyebrow{color:var(--sun)}
.calc-box{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:28px}
@media (max-width:860px){.calc-box{grid-template-columns:1fr}}
.tabs{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:22px}
.tab{background:transparent;color:var(--cream);border:1.5px solid rgba(255,255,255,.35);border-radius:999px;padding:.5em 1em;font:inherit;font-weight:600;cursor:pointer;touch-action:manipulation;transition:transform var(--spring-t) var(--spring),background-color .2s ease-out,color .2s ease-out,border-color .2s ease-out}
.tab:active{transform:scale(.96);transition:transform .1s ease-out}
.tab[aria-selected="true"]{background:var(--sun);color:var(--ink);border-color:var(--sun)}
.field{margin-bottom:18px}
.field label{display:flex;justify-content:space-between;font-weight:600;margin-bottom:6px}
.field output{font-variant-numeric:tabular-nums;color:var(--sun)}
input[type=range]{width:100%;accent-color:var(--sun)}
.seg{display:flex;gap:8px}
.seg button{flex:1}
.result{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.15);border-radius:var(--r);padding:26px}
.big{font-family:Fraunces,serif;font-size:clamp(2.6rem,6vw,3.8rem);font-weight:700;color:#fff;line-height:1;margin:.15em 0 .2em}
.compare{display:grid;grid-template-columns:1fr auto;gap:6px 14px;margin:18px 0;font-size:.95rem}
.compare b{font-variant-numeric:tabular-nums;text-align:right}
.calc .note{font-size:.82rem;opacity:.75}
.calc .note a{color:inherit}

/* Precios */
.plans{display:grid;grid-template-columns:repeat(2,1fr);gap:22px}
.plans.three{grid-template-columns:repeat(3,1fr)}
@media (max-width:960px){.plans.three{grid-template-columns:1fr}}
@media (max-width:760px){.plans{grid-template-columns:1fr}}
.plan{position:relative}
.plan .price{font-family:Fraunces,serif;font-size:2.4rem;font-weight:700;line-height:1}
.plan .price small{font-family:Figtree,sans-serif;font-size:1rem;font-weight:600;color:var(--muted)}
.plan .was{color:var(--muted);text-decoration:line-through;font-size:.95rem;margin-left:.4em}
.plan ul{padding-left:1.1em;margin:1em 0}
.plan li{margin:.35em 0}
.plan.featured{border:2px solid var(--accent)}
.badge{position:absolute;top:-13px;left:22px;background:var(--accent);color:#fff;font-size:.78rem;font-weight:700;padding:.3em .8em;border-radius:999px}
.badge.pilot{background:var(--ink)}
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin:1em 0}
.tier{border:1px solid var(--line);border-radius:12px;padding:12px;text-align:center;background:var(--cream)}
.tier.hl{border:2px solid var(--accent)}
.tier b{display:block;font-family:Fraunces,serif;font-size:1.5rem}
.tier span{font-size:.82rem;color:var(--muted)}
.subhead{margin:56px 0 18px}
.fineprint{margin-top:22px;font-size:.88rem;color:var(--muted)}

/* Demos */
.demos{background:var(--paper);border-block:1px solid var(--line)}
.demo{display:flex;flex-direction:column}
.demo .thumb{height:170px;border-radius:12px;margin-bottom:16px;display:grid;place-items:center;font-family:Fraunces,serif;font-size:1.4rem;color:#fff;text-align:center;padding:12px}
.thumb.t1{background:#a8572f}
.thumb.t2{background:#1f6b4f}
.thumb.t3{background:var(--ink)}
.demo .btn{margin-top:auto;align-self:flex-start}
.call{font-size:.92rem;background:var(--cream);border-radius:12px;padding:12px 14px;margin:0 0 14px}
.call p{margin:.3em 0}

/* Cómo trabajo */
.steps{counter-reset:s;display:grid;grid-template-columns:repeat(3,1fr);gap:22px;list-style:none;padding:0}
@media (max-width:800px){.steps{grid-template-columns:1fr}}
.steps li{counter-increment:s;position:relative;padding-top:56px}
.steps li::before{content:counter(s);position:absolute;top:0;left:0;width:42px;height:42px;border-radius:50%;background:var(--sun);display:grid;place-items:center;font-family:Fraunces,serif;font-weight:700;font-size:1.2rem}
.promise{display:flex;flex-wrap:wrap;gap:10px 26px;margin-top:30px;font-weight:600}
.promise span::before{content:"✓ ";color:var(--accent-d)}

/* Quién soy */
.me .wrap{display:grid;grid-template-columns:200px 1fr;gap:40px;align-items:center}
.me-photo{width:200px;height:200px;border-radius:50%;object-fit:cover;background:var(--mint);display:grid;place-items:center;font-family:Fraunces,serif;font-size:4rem;color:var(--ink)}
@media (max-width:700px){.me .wrap{grid-template-columns:1fr}.me-photo{width:140px;height:140px;font-size:3rem}}

/* FAQ */
details{border-bottom:1px solid var(--line);padding:16px 0}
summary{font-weight:700;cursor:pointer;font-size:1.05rem}
details p{margin:.7em 0 0}
summary{list-style-position:outside}
details[open] > :not(summary){animation:reveal .45s var(--spring)}
@keyframes reveal{from{opacity:0;transform:translateY(-6px)}to{opacity:1;transform:none}}

/* Contacto */
.contact{background:var(--accent);color:#fff;text-align:center}
.contact h2{color:#fff}
.contact .btn-primary{background:#fff;color:var(--accent-d)}
.contact .btn-ghost{border-color:#fff;color:#fff}
.contact .hero-ctas{justify-content:center}
footer{padding:30px 0;font-size:.85rem;color:var(--muted)}
footer .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px}

/* Portada llamativa */
.hero{background:var(--ink);color:var(--cream);padding:80px 0 70px;position:relative;overflow:hidden}
.hero .wrap{position:relative;z-index:1}
.hero h1{color:#fff;font-size:clamp(2.4rem,6.4vw,4.6rem)}
.hero h1 .hl{background:linear-gradient(transparent 58%,var(--accent) 58%);padding:0 .08em;font-style:normal;color:#fff}
.hero .eyebrow{color:var(--sun)}
.hero .lead{color:rgba(247,242,232,.85)}
.hero .btn-ghost{border-color:var(--cream);color:var(--cream)}
.hero .chips li{background:rgba(255,255,255,.08);border-color:rgba(255,255,255,.2);color:var(--cream)}
.hero .phone-card{background:var(--paper);color:var(--ink)}
.hero .phone-card .bar{border-bottom-color:var(--line)}
.hero .phone-card .bubble.in{background:#ece5d6}
.sticker{position:absolute;top:-16px;right:14px;z-index:2;background:var(--sun);color:var(--ink);font-weight:800;font-size:.85rem;padding:.45em .9em;border-radius:999px;transform:rotate(6deg);box-shadow:var(--shadow)}
.phone-wrap{position:relative}
/* Cinta */
.ticker{background:var(--accent);color:#fff;overflow:hidden;white-space:nowrap;font-weight:800;font-size:1.05rem;padding:14px 0;letter-spacing:.01em}
.ticker-in{display:inline-block;animation:tick 38s linear infinite}
.ticker:hover .ticker-in{animation-play-state:paused}
.ticker span{margin:0 1.4em}
.ticker span::before{content:"✕ ";color:var(--sun)}
@keyframes tick{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.ticker-in{animation:none}html{scroll-behavior:auto}.btn,.tab{transition:background-color .2s ease,color .2s ease}.btn:hover,.btn:active,.tab:active{transform:none}details[open] > :not(summary){animation:none}}
/* Dolores agresivos */
.pains2{background:#1b0f0c;color:#f7e9e3}
.pains2 h2{color:#fff;max-width:18em}
.pains2 .eyebrow{color:#ff8a6e}
.pain-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:34px}
@media (max-width:900px){.pain-grid{grid-template-columns:1fr}}
.pain2{border:1px solid rgba(255,255,255,.12);border-left:6px solid var(--accent);border-radius:14px;padding:26px;background:rgba(255,255,255,.03)}
.pain2 .num{font-family:Fraunces,serif;font-weight:700;font-size:clamp(2.4rem,5vw,3.4rem);color:#ff7a5c;line-height:1}
.pain2 h3{color:#fff;font-size:1.35rem;margin:.45em 0 .5em}
.pain2 p{color:rgba(247,233,227,.82)}
.pain2 .src{color:rgba(247,233,227,.55)}
.pain2 .src a{color:inherit}
.punch{margin-top:34px;font-family:Fraunces,serif;font-size:clamp(1.5rem,3.4vw,2.2rem);color:#fff}
.punch b{color:var(--sun)}
/* Comparativa */
.vs{display:grid;grid-template-columns:1fr 1fr;gap:0;border-radius:var(--r);overflow:hidden;box-shadow:var(--shadow);margin-top:30px}
@media (max-width:700px){.vs{grid-template-columns:1fr}}
.vs > div{padding:28px}
.vs .bad{background:#f3e3dc}
.vs .good{background:var(--ink);color:var(--cream)}
.vs h3{font-size:1.4rem}
.vs .good h3{color:var(--sun)}
.vs ul{list-style:none;padding:0;margin:0}
.vs li{padding:.55em 0;border-bottom:1px dashed rgba(0,0,0,.12)}
.vs .good li{border-bottom-color:rgba(255,255,255,.15)}
.vs .bad li::before{content:"✕  ";color:var(--accent-d);font-weight:800}
.vs .good li::before{content:"✓  ";color:var(--sun);font-weight:800}
.mobile-cta{display:none}
@media (max-width:700px){.mobile-cta{display:flex;justify-content:center;position:fixed;left:12px;right:12px;bottom:12px;z-index:30;box-shadow:0 6px 18px rgba(20,48,42,.22)}footer{padding-bottom:90px}}
[hidden]{display:none!important}
.teaser{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:22px}
@media (max-width:860px){.teaser{grid-template-columns:1fr}}
.teaser .card{display:flex;flex-direction:column}
.teaser .card p{flex:1}
.more{font-weight:700;color:var(--accent-d);text-decoration:none}
.more:hover{text-decoration:underline}
.incl{display:inline-block;background:var(--mint);color:var(--ink);font-weight:700;font-size:.82rem;border-radius:999px;padding:.25em .75em;margin-bottom:.6em}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}
:focus-visible{outline:3px solid var(--sun);outline-offset:2px}
/* Portada paraguas Ortu Digital */
.sector-pick{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:30px}
@media (max-width:900px){.sector-pick{grid-template-columns:1fr}}
.pick{display:flex;flex-direction:column;text-decoration:none;color:inherit;transition:transform var(--spring-t) var(--spring),box-shadow .2s ease-out}
.pick:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.pick:active{transform:scale(.98);transition:transform .1s ease-out}
.pick .ico{font-size:2.2rem}
.pick h3{font-size:1.6rem;margin:.35em 0}
.pick ul{list-style:none;padding:0;margin:.2em 0 1.2em;color:var(--muted);font-size:.95rem}
.pick li{padding:.15em 0}
.pick .go{margin-top:auto;font-weight:700;color:var(--accent-d)}
.svc .price-from{font-family:Fraunces,serif;font-weight:700;font-size:1.05rem;margin:.2em 0 .6em}
.other{margin-top:26px;color:var(--muted)}
.crumb{font-size:.9rem;font-weight:600;color:var(--sun);text-decoration:none}
.crumb:hover{text-decoration:underline}
@media (prefers-reduced-motion:reduce){.pick,.pick:hover,.pick:active{transform:none}}